Age of Millennial  and the Future Shock

After Covid-19, we will awaken to a new era, which will be called "Age of Millennial", where all the rules, especially the construction industry, have changed.

During this epidemic period we are in, the whole world is experiencing a kind of anxiety called the "Future Shock", resulting from the feeling that nothing will be the same and permanent.

This is because the future has come unexpectedly early and can be quite devastating both socially and economically for the unprepared.

While there is an epidemic on the one hand, the world is undergoing a great change in decision-making and purchasing power. The Y and Z generations, which have been called "Millennial" since 2015, have far surpassed all other age groups in the world as the most crowded age group.

For the last 2 years, all products and services in developed countries have been reshaped around the definitions of "Millennial", and in 2018, the Millennial Bank in the USA and the Millennial Hotels chain in Japan were established and these definitions started to be used more and more in all product and service concepts.

So are we ready for this?

Welcome to the Age of Millennial.

Mustafa Savaş ÖZKALAN